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CAPITOLA

Tucked away on the coast of Monterey Bay, Capitola is Northern California’s best-kept secret. A destination in and of itself, the picturesque Capitola Village resembles a chic Mediterranean coastal resort with a hint of Bohemian flair. In the heart of the Village, just steps away from the shore, Capitola Mercantile awaits you. Thanks for stopping by!!!

Carousel Taffy

Catering to the kid in all of us, Carousel Taffy provides a colorful assortment of gourmet taffy. Decide which of the 70-plus delectable flavors strikes your fancy by treating yourself to a free sample.

Om Rhythms

If you walk to the beat of your own drummer, this unique boutique is just for you. Meant for those who live life like a work of art, Om Rhythms offers one-of-a-kind creations that enable you to express yourself to the fullest. The eclectic selection of fun, feminine clothing speaks to the free spirit in all of us. Adding to the exceptional energy, a driftwood tree is located in the center of the store.

Bedroom Deserts

Catering to the kid in all of us, Carousel Taffy provides a colorful assortment of gourmet taffy. Decide which of the 70-plus delectable flavors strikes your fancy by treating yourself to a free sample.

Off the Block Snow Cream

We sell ice cream novelties, bubble tea and snacks. Unique treats with a twist! $.25 from each item sold is donated to local non profits. A delicious way to donate!

Sea Level

Take a piece of Capitola with you wherever you go with a novelty gift from Sea Level. Specializing in casual clothing decorated with Capitola and Santa Cruz designs, this store carries sizes from infant to XXL. Also on-premise are fashion fleece wear, hats, sandals, and souvenirs, so that you never forget your time in Capitola.

EVENTS

Annual Uncle Nathan’s Day Party!

Uncle Nathan’s day is an annual Christmas/Chanukah celebration in Capitola for children in need, sponsored by Peter Dwares, real-estate developer in San Francisco and owner of the Capitola Mercantile.