INFORMATION 2018-09-10T23:14:47+00:00


About Capitola Mercantile

Tucked away on the coast of Monterey Bay, Capitola is Northern California’s best-kept secret. A destination in and of itself, the picturesque Capitola Village resembles a chic Mediterranean coastal resort with a hint of Bohemian flair.

In the heart of the Village, just steps away from the shore, Capitola Mercantile awaits you. Mirrored after a European indoor bazaar, Capitola Mercantile offers a diverse selection of one-of-a-kind products and first-rate services, ranging from hand-crafted jewelry and resortwear to artisan sweets, beauty products, unique seashells, gourmet local sausages and of course, surf gear.

Try a fresh and local gourmet sausage at Left Coast Sausage Worx. Get a pick-me-up from the aromatic java at Seaside Coffee. Enjoy old-fashioned hospitality and authentic Tuscan fare at Caruso’s. Whether craving the surf or simple pleasures, this charming seaside mercantile will open your eyes to life’s richest rewards.


115 San Jose Avenue, Capitola, CA 95010

Regular Season:
Mon – Fri 11am – 6pm
Saturday 11am – 7pm
Sunday 11am – 5pm
Summer Season:
Mon – Fri 10am – 6pm
Saturday 10am – 7pm
Sunday 10am – 6pm


$2 per hour for first 2 hours, $4 per hour after, with a daily maximum of $20. 24 hour parking is permitted, with a 3-day limit.
For more info contact the On-Site Manager at (831) 818-9593.


Andy South of Southstar PM (877) 251-4888 ext. 11

List of the Capitola Mercantile Tenants

  • OM Rhythms – owner

  • Yamuna Shrestha; they sell women’s clothing and accessories;

  • Phone for Dee: 831-425-1998

  • Psychic & Tarot Card Reader – owner

  • Rachel Merino; they do psychic and tarot card readings;

  • Phone for Rachel: 831-601-5139

  • Sea Level T-shirts – owner

  • Stacy Branson; they sell t-shirts, sweatshirts, gifts and sundries;

  • Phone for Stacy: 831-462-6974